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3995 I even have come to know that VMS Media Group is putting their -- all their energies to get this licence. And I personally and strongly feel by simply being colleague and a media company who share plenty of resources with them, as a print media and digital media, that he and VMS Media will do wonderful work in ethnic -- operating ethnic radio in Edmonton. 3994 It was a great second and proud second for us as a colleague when he was -- he grew to become part of the media team who went to India with Prime Minister Stephen Harper a couple of years back.

Item 9 Che Guevara: They Will Kill People, But By No Means Their Ideas

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3806 So, you know, we don't consider that there is this, you understand, massive list of advertisers on the market that we haven't tapped into that suddenly will seem if one other radio station comes into the market. 3801 How would -- and the supply of promoting is usually small companies who can't afford or don't want the attain of or are very culturally specific and who -- usually the -- their different just isn't non-ethnic industrial radio. Their various is ethnic print, when it comes to their promoting. 3798 And when those new stations came in a few years in the past, the promoting pie didn't develop. So for us, the reason we opposed this decision a yr in the past was because we actually believe the Edmonton market is maxed out proper now and we do not consider that any new licence ought to be allowed into the Edmonton market right now.

3851 And, you know, I would say that we operate all of our properties like that. If, you know, if we’re in Edmonton and you go down the hall and also you have a look at, you understand, Sonic or Bounce, which are fully totally different radio stations, they’re not programmed by the identical folks that program World. The workers at these stations are keen about what they do.

They are likely to have a real sense of ownership as a result of that is their program. And as a result, we hear what they want and fairly often, clearly, we are able to’t deliver everything that people want, however it gives us the angle that we have to make programming choices shifting forward. 3850 So that is about having a workers and a team at World FM who're so keen about what they do. And we're pleased with the work that’s being carried out on World FM. 3797 You know, it's -- actually in relation to the economic view, radio in Edmonton right now, it's extra than simply the economic system. It's -- we consider that the market is already maxed out in terms of licences.

4335 As you're conscious, well being subjects, you realize, the general ones that everyone talks about, blood strain, how can we management it, the ldl cholesterol, the diabetes, there is lots of consciousness. 4333 And I even have additionally discovered that the radio remains to be a vital, you realize, source of communication in Canada, especially the -- perhaps the people who find themselves not educated, who stay residence, who don’t speak English. They still tune into the local channels, you know, to understand and concentrate on their environment. 4294 And I personally consider that -- very lately we now have had examples of our media -- and again, I speak specifically with one of the best data obtainable to me of being part of it, of the Punjabi neighborhood. We have had -- we had just lately the fires in Fort McMurray and it was Punjabi media in Toronto space, in Vancouver space, notably radio -- Red FM as such. 4291 Take Halloween arising in a couple of days time, that may be very, very similar to a pageant we now have in our own tradition in our personal country.

3823 So the World FM bills are -- you understand, might potentially be slightly bit higher if we did not have those different stations out there to steadiness them out. 3817 Over the years Rogers has made adjustments in the way in which that they construction internally. And World FM, over the years, has not needed to bear the brunt of a few of the bills that has been allotted throughout the -- all the radio stations that we operate. 3811 They do not have the budgets to increase so what is going on to occur is fragmentation of that -- these advertising dollars. Those dollars aren't going to get greater, they're simply going to get spread out. 3809 And as Julie said, these advertisers have very small advertising budgets. These are not individuals who have, you realize, multi-million greenback promoting budgets and even those that a mainstream advertiser might have.

4424 And it is essential as a result of presently in Edmonton, we have one radio station and every night time there's a great speak present that is -- political speak present that is hosted, however I think we would profit extra if we had more discuss reveals, more perspectives, significantly among the many youth. 4422 First and foremost is, you understand, having extra youth programming, which is certainly missing. The previous presenters -- presenter talked about fusion radio programming and music. 4421 However, what I've observed since transferring back to Edmonton is that our radio market, notably in terms of South Asian content material, is missing. It does not provide the variability and the sophistication that's on different centres.

He stated, "We are proud to have this neighborhood as a price as a result of they value the family and the heritage of -- the unique heritage." 4213 As a journalist, graduate of University of Lebanon, Faculty of Press, too typically as I’m driving I change the radio channel many instances until my ear enjoys a deep gravitas like that of Peter Mansbridge or the seductive music of Anna-Maria Tremonti. And that’s why Mr. Karam has been successful for a few years in Montreal and is ready for the opportunity to excel right here in Alberta as nicely. 4203 And so once I speak about totally different languages or for South Asian population, it's -- I communicate Gujarati. So it’s a very completely different language and there may be nothing. And Gujarati population, as I understand, has now reached -- additionally doubled.